How to Manage Your Book Marketing Campaign.
I always say that writing is the easy part then comes the promotion. I’m a writer. I love to write and help to inspire others through my work. Marketing is not my forte, has never been my forte and as a result my book was left accumulating dust in the invisible shelves of Amazon.
However I realized a long time a go that writing has certainly changed and the digital age is a different world. If you know nothing about marketing then it’s advisable to learn fast like I had to. If you want to bring your book to the people it was created for which is your readers then getting to grips with marketing is a must!
I soon realized a book is a business so just like any business it has to have a strategy. That means identifying who your target audience is, writing for them and using social media or various other platforms to reach them. It was my passion for writing and believing that I had created something that could truly help others to flourish and grow that helped me to have a love affair with marketing.
There is a lot of preparation when promoting a book and I thought I’d use this blog to share my tips with others who are interested in writing a book. My book Flourish is on its first free promotion 15th-17th Novemeber 2014 so all of the information I am sharing with you is something that I have used first hand.
THINGS TO DO STRAIGHT AWAY
- Firstly open up a twitter account at least six months before your book is published. A good time to do this is as soon as you have started writing it as you can build up interest. Don’t wait until you’ve completed it.
- Secondly open up a FB page.
- Thirdly open up a Pintrest account.
- Fourthly explore other social media platforms.
If you’ve decided to promote your book for free on Amazon here is some places to register your book. There is no guarantee that it will be accepted but there are paid alternatives. Booktweeters.com is reasonably priced and tweets across five accounts reachinng more than 380,000 followers. I’m just at the beginning of my marketing campaign so it is going to be trial and error. I’m going to see how my free promotions work out and then on my second half of my free days I’m going to take advantage of paid advertisements. I’m doing this so I can compare results.
PLACES TO ADVERTISE YOUR BOOK
Submissions should be made at least 3 days before book goes free
You need more 3* ratings.
Submit one week before. You will need to confirm submission via email for them to process it.
Hash tags to use on your free promo day
A hash tag looks like this # It connects you to your target audience. You would put a hash tag in the tweet bar. This is where you tweet things that may be of interest to your followers. When you promote your book remember to include the relevant hash tags after your tweet. Make sure you don’t put more than three hash tags in as they can be distracting to your followers. Use different hash tags with different tweets.
For example RT @AuthorMJMolloy ‘Flourish’ the must read collection of positive poems, quotes & mantras to boost your mood. #Amazon #poetry
Here’s some hash tags I’m going to use:
BUILD TWEET TEAMS
Concentrate on building tweet teams. These are normally other authors or relevant people who will tweet your book and maximise your exposure. You would return the favour. If you’ve built up a steady following on your social media accounts ask your followers to either retweet you or your fb friends to share your posts.
http://www.worldliterarycafe.com is a great site to join. It is free to join and you have teams of people who are already set up to tweet your books. You would retweet them in return. I didn’t take advantage of this as I have my own teams in place however I have two more free promotions days left so will be definitely checking this out.
The world literary cafe is also a good place to find people who may be interested in doing features on you.
Here is a feature that was done on me.
Remember to contact your local paper as well as on-line press release sites. A good press release is not about selling your book but giving your readers something of value such as an inspirational story or tips. There are many great books out there that teach you how to write a good press release so it is well worth checking them out.
Here are some press release sites to check out
TO DO LIST
1) Open up social media accounts whilst writing your book. Build up interest and rapport. Think like a top fortune company and focus on quality rather than numbers. Building relationships with customers is crucial to your success and much more important than having thousands of followers whom you don’t even know or ever see any of there tweets. Treat people like you expect to be treated and not just an empty number and face.
2) Get reviews. Give free copies of your book to friends, FB contacts and any twitter contacts. You’ll need reviews to submit your book to the free promotion sites.
3) Join worldliterary cafe as they often have businesses on there that will feature you and have tweets teams too.
4) 1-2 weeks before your books goes free submit to free sites. Each one has their own guidelines so you’ll need to check these.
5) Write tweets, FB posts, blog posts and announcement emails. Doing this in advance saves time on the day. If you plan on sending thirty tweets out then make sure each one is different as otherwise twitter won’t allow you to send them. If you have friends tweeting you make sure that you send them your tweets the day before so they can start tweeting you the moment your free promotion starts.
6) Submit to sites that only allows you to promote on the day or 48 hours before.
7) Write blog about your new release and post it the morning your book goes free.
8) Get up early to tweet and update all of your social media sites. You may want to check out Hoote Suite which is a social media scheduling site. This means you can schedule all of your posts in their prior without having to be glued to the computer all day.
If you are an indie author and would like to share some other marketing tips what has worked for you please leave a comment. Thank you.