Tag Archives: writing-tips

Marketing Tips For New Authors


How to Manage Your Book Marketing Campaign.  

I always say that writing is the easy part then comes the promotion. I’m a writer. I love to write and help to inspire others through my work.  Marketing is not my forte, has never been my forte and as a result my book was left accumulating dust in the invisible shelves of Amazon.

However I realized a long time a go that writing has certainly changed and the digital age is a different world. If you know nothing about marketing then it’s advisable to learn fast like I had to.  If you want to bring your book to the people it was created for which is your readers then getting to grips with marketing is a must!

I soon realized a book is a business so just like any business it has to have a strategy.  That means identifying who your target audience is, writing for them and using social media or various other platforms to reach them.  It was my passion for writing and believing that I had created something that could truly help others to flourish and grow that helped me to have a love affair with marketing.

There is a lot of preparation when promoting a book and I thought I’d use this blog to share my tips with others who are interested in writing a book.   My book Flourish  is on its first free promotion 15th-17th Novemeber 2014  so all of the information I am sharing with you is something that I have used first hand.


  • Firstly open up a twitter account at least six months before your book is published. A good time to do this is as soon as you have started writing it as you can build up interest.  Don’t wait until you’ve completed it.
  • Secondly open up a FB page.
  • Thirdly open up a Pintrest account.
  • Fourthly explore other social media platforms.

If you’ve decided to promote your book for free on Amazon here is some places to register your book. There is no guarantee that it will be accepted but there are paid alternatives.  Booktweeters.com  is reasonably priced and tweets across five accounts reachinng more than 380,000 followers.  I’m just at the beginning of my marketing campaign so it is going to be trial and error. I’m going to see how my free promotions work out and then on my second half of my  free days I’m going to  take advantage of paid advertisements. I’m doing this so I can compare results.



Submissions should be made at least 3 days before book goes free

You need more 3* ratings.



Submit one week before.  You will need to confirm submission via email for them to process it.

Hash tags to use on your free promo day

A hash tag looks like this # It connects you to your target audience. You would put a hash tag in the tweet bar. This is where you tweet things that may be of interest to your followers. When you promote your book remember to include the relevant hash tags after your tweet. Make sure you don’t put more than three hash tags in as they can be distracting to your followers. Use different hash tags with different tweets.

For example RT @AuthorMJMolloy ‘Flourish’ the must read collection of positive poems, quotes & mantras to boost your mood. #Amazon #poetry

Here’s some hash tags I’m going to use:









Concentrate on building tweet teams. These are normally  other authors or relevant people who will tweet your book and maximise your exposure. You would return the favour. If you’ve built up a steady following on your social media accounts ask your followers to either retweet you or your fb friends to share your posts.

http://www.worldliterarycafe.com is a great site to join. It is free to join and you have teams of people who are already set up to tweet your books. You would retweet them in return.  I didn’t take advantage of this  as I have my own teams in place however I have two more free promotions days left so will be definitely checking this out.

The world literary cafe  is also a good place to find people who may be interested in doing features on you.

Here is a feature that was done on me.



Remember to contact your local paper as well  as on-line press release sites. A good press release is not about selling your book but giving your readers something of value such as an inspirational story or tips.   There are many great books out there that teach you how to write a good press release so it is well worth checking them out.

Here are some press release sites to check out





1) Open up social media accounts whilst writing your  book. Build up interest and rapport.  Think like a top fortune company and focus on quality rather than numbers. Building relationships with customers is crucial to your success and much more important than having thousands of followers whom you don’t even know or ever see any of there tweets. Treat people like you expect to be treated and not just an empty number and face.

2) Get reviews. Give free copies of your book to friends, FB contacts and any twitter contacts. You’ll need reviews to submit your book to the free promotion sites.

3) Join worldliterary cafe as they often have businesses on there that will feature you and have tweets teams too.

4) 1-2 weeks before your books goes free submit to free sites. Each one has their own guidelines so you’ll need to check these.

5) Write tweets, FB posts, blog posts and announcement emails. Doing this in advance saves time on the day.  If you plan on sending thirty tweets out then make sure each one is different as otherwise twitter won’t allow you to send them.  If you have friends tweeting you make sure that you send them your tweets the day before so they can start tweeting you the moment your free promotion starts.

6) Submit to sites that only allows you to promote on the day or 48 hours before.

7) Write blog about your new release and post it the morning your book goes free.

8) Get up early to tweet and update all of your social media sites. You may want to check out Hoote Suite which is a social media scheduling site. This means you can schedule all of your posts in their prior without  having to be glued to the computer all day.

If you are an indie author and would like to share some other marketing tips what has worked for you please leave a comment. Thank you.




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Top Tips On How To Write A Novel

Alternative words

Being a writer I often find myself searching for alternative words to use. There are only so many times that you can use the same word, before the mind starts to focus on the overuse of a word, rather than on the content. This can impair the readers experience.

So what is the solution?  You can reach for a thesaurus as well as enlist the help of your friends and family. Another option is to play the word search game.  So how does the game work?

You throw a ball at the next person in the circle, and get them to suggest an alternative word with a similar meaning.  For example: good, excellent, and fantastic. Fun certainly does  raise the energy of the room, and makes you feel more inspired!

 Research shows that being in a fun environment accelerates learning.

I played the word search game recently when my mum came to stay over. By the end of the night, I had an impressive list of words to add to my vocabulary. It was certainly more enjoyable than just having the thesaurus for company!

Creating dialogue

My favorite part of writing a novel is creating the dialogue. I think that dialogue is certainly a skill in itself, and in my opinion no matter how realistic it is, it can be ruined by the over use of she said.

Try substituting she said with she replied,  retorted,  explained,  suggested, and offered.  There are thousands of alternative words that you can use, and it can be good fun to experiment with them.

Variety is the spice of life

If you are in the process of writing a novel you will have discovered that there is a lot of movement in it. In other words,  your characters are not normally going to stay in the same room throughout the whole novel.  Even if they do, then it’s very unlikely that they are going to be stood in the same place from start to finish.

It’s crucial that you let the reader know what your characters are doing otherwise the book can become quite stationary.  They will think that they have blinked and missed something, when they notice that their character is not still sat on the bed but looking out of the window.   The secret is to fill in the gaps of how your characters got to the other side of the room.  Did they run? Did they skip?  This finer detail can help your readers mentally walk through the scene.

When I first started to write when I was seven years young, my vocabulary was quite limited, and extended to walk and run.  In fact,  it was probably still the same up until about ten years ago.  Using the word she walked, or she ran throughout the content can also become quite repetitive -so try varying your use of words!  For example, try she wandered or she sped.  The speed that your character is walking will determine your choice.

The great thing about language is that there are so many fantastic words that you can choose from,  so why limit yourself? The following are some alternatives to walking and running:

Walking slowly:   inched, wandered.

Walking quickly: sprinted, flew, sped, raced.

Happily: skipped, galloped, ambled, hopped.

Quietly: inched, crept, tiptoed.

Can you think of any others?

For more information about my writing services or if you have any questions contactmelaniejane@gmail.com


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